Communications procurement

To ensure you are following the correct procurement process (and approaching a suitable contractor to undertake the work), please contact your agency’s Communications Manager and/or Procurement Officer prior to seeking quotes from external contractors.

Procurement must comply with the Treasurer's Instruction PF-1 Procurement Principles:

value for money
open, impartial and effective competition
enhancing opportunities for local suppliers through the adoption of the Buy Local Policy
observation of ethical procurement standards by buyers.

Agencies participating on the Marketing and Communications Services Panel managed by the Department of Premier and Cabinet (DPAC) can easily access a suitable provider.

Marketing and Communications Services Panel

At times you may need professional marketing and communications services for your project or program. Procuring these services can be tricky if you aren’t familiar with what’s involved. The Marketing and Communications Services Panel makes it quick and easy to procure services while still complying with Treasurer's Instructions.

The agencies participating on the marketing panel include:

Department of Police Fire and Emergency Services
Department of Premier and Cabinet
Department of Health
Department of Treasury and Finance
TasTAFE.

Managed by the Communications Unit in DPAC, the Panel creates time and cost efficiencies for government by helping to quickly progress the procurement of marketing and communications services within an agreed framework.

The Panel also helps manage the correct and consistent use of the Tasmanian Government’s corporate brand across government as Panel members are contractually bound to adhere to the requirements of the Tasmanian Government Corporate Brand Identity and Communications Policy.

The final Panel will comprise of 53 businesses, from Full Service Providers to Specialist Providers.

Full Service Providers are creative agencies that offer a broad range of services such as the development and delivering of campaigns including research, marketing and communications strategies, graphic design and copy writing, media strategies and media buying.
Specialist Providers are businesses that offer selected marketing or communications services and are small businesses. Individual Panel members offer services such as copywriting, research, graphic design, visual content creation and research.

The Panel lists Tasmanian and interstate businesses that provide services including:

strategic communications and marketing advice
advertising campaign strategy, planning, development, and delivery
website design and development
content creation
graphic design
copywriting, proofreading and editing
market research
public relations and media liaison
photography and video and
social media strategy
research
stakeholder engagement.

Ensure you contact your agency’s Communications Unit early in your planning process as they can advise you about your communication needs and what panel members will suit your project. The Communications Unit will work with you on developing a creative brief, obtaining quotes to final sign-off and ensuring you get the best value for money and a product or service that works well for you. Remember to leave plenty of time in your project plan for the procurement process and required approvals.

More information

For more information about the Panel, please contact your agency Communications Unit for more information.

Alternatively, you can contact the DPAC Communications Unit: communications@dpac.tas.gov.au

Procurement approval process

Each project is different and different approvals apply. Please familiarise yourself with your agency’s processes.

You can also refer to the Communications Approvals table for more information.