What is a Tasmanian Government approved sub-brand?
A sub-brand is an area of the Tasmanian Government that has been granted permission to develop its own sub-brand logo, as an extension of the Tasmanian Government branding for operational, communications and/or marketing purposes.
The sub-brand logo must be presented in conjunction with the Tasmanian Government logo and all mandatory elements as stated in the Tasmanian Government Corporate Brand Identity and Communications Policy.
Mandatory elements:
- Tasmanian Government logo
- Tasmanian Government fonts
Exemptions from the mandatory elements must be approved by the Manager, Communications Unit, Department of Premier and Cabinet via email to communications@dpac.tas.gov.au
The Tasmanian Government Corporate Brand Identity and Communications Policy or any approved sub-brand specific identity applies. Sub-brand organisations are also required to comply with the broader Policy.
Requesting permission to act as a sub-brand
A sub-brand is an area of the Tasmanian Government that has been granted permission to develop its own logo as an extension of the Tasmanian Government branding for operational, communications and/or marketing purposes.
- The first point of contact is your agency Communications Manager (or similar role).
- To be recognised as a sub-brand, and therefore develop a sub-brand logo, approval must come from the Manager, Communications Unit on behalf of the Secretary, Department of Premier and Cabinet.
- There are specific requirements for presenting the sub-brand logo in conjunction with the Tasmanian Government logo, as outlined in this guide. All of the mandatory elements of the Tasmanian Government Corporate Brand Identity and Communications Policy must be applied to sub-brand material.
- Sub-brand organisations are also required to comply with the broader Tasmanian Government Corporate Brand Identity and Communications Policy.
Logo
Tasmanian Government logo
There are two formats of the Tasmanian Government logo:
Horizontal format
Vertical format
Select the format that achieves the most effective representation in the space available.
Minimum logo size
The minimum size for reproduction of the logo is 20 mm wide for the vertical logo and 30 mm wide for the horizontal logo.
Logo clear zone
The logo must be surrounded by an exclusion zone of clear space. This applies to every version of the logo and all applications.
Exclusion zone around the logo is measured by the ‘T’ in ‘Tasmanian’
Tasmanian Government and sub-brand logo
Tasmanian Government and sub-brand logo
Sub-brands must be presented in conjunction with the Tasmanian Government logo. The logo lock-up should appear in the bottom quarter of the design. The exemption to this rule is for stationery where it should appear in the top quarter of the design.
The sub-brand logo should appear to the left of the Tasmanian Government logo. To ensure your sub-brand logo stands out, use the mono black or reversed white version of the Tasmanian Government logo. The Tasmanian Government logo and sub-brand logo must be the same ratio.
There may be a line between both logos. Clear space around both logos applies.
Mandatory size requirements apply.
Logo lock-up exclusion zone and positioning
The logo must be surrounded by an exclusion zone of clear space. This applies to every version of the logo and all applications.
Exclusion zone around the logo is measured by the ‘T’ in ‘Tasmanian’
Horizontal logo
Vertical logo
Fonts
Tasmanian Government Fonts
Arial
Noto Sans
The Noto Sans font can be used for professionally designed documents only. This font can accessed through Adobe fonts. Font hierarchy and styles are illustrated on the Communications website.
More Noto Sans styles are available if needed.
Note: Avoid the use of Noto Sans thin and light cuts due to potential accessibility issues.
Exemptions
For font exemptions please contact the Communications Unit at the Department of Premier and Cabinet via email: communications@dpac.tas.gov.au
Web typeface
Use a generic sans serif typeface that is widely accessible.
Licensing
When using copyright works (for example, fonts, images and photographs) it is the responsibility of the individual agency producing and /or in charge of producing marketing or promotional materials to ensure compliance with the Copyright Act 1968. This includes but is not limited to obtaining any required licences, permissions and/or including any acknowledgements.
Logo lock-up placement
The sub-brand logo must be presented in conjunction with the Tasmanian Government logo and all mandatory elements of the Tasmanian Government Corporate Brand Identity and Communications Policy must be used in sub-brand communications materials.
Exemptions from these requirements must be approved by the Manager, Communications Unit, Department of Premier and Cabinet.
Sub-brand organisations are also required to comply with the broader Tasmanian Government Corporate Brand Identity and Communications Policy.
Sub-brands must be presented in conjunction with the Tasmanian Government logo.
The logo lock-up must be placed:
- on a solid background or on an image background only if the contrast is sufficient and the background behind the logo is plain
- on the bottom right corner on all printed and digital publications.
A consistent approach to the logo placement is preferred.
Exemptions
Exemptions to the placement apply under certain circumstances, including:
- the header and footer of Tasmanian Government entity websites (see website style for positioning)
- visual content used for social media posts (see relevant brand hierarchy, under social media)
- videos and video advertising (see relevant brand hierarchy, under Video heading).
Tasmanian Government sub-brand stationery
Tasmanian Government sub-brand stationery
Mandatory: Tasmanian Government logo, sub-brand logo, font and stationery templates.
The following examples are set templates and no alteration to the design is allowed. Specifications of the printed matter shown are to be strictly adhered to by all agencies.
Stationery is printed in colour (preferred) for the sub-brand logo with the Tasmanian Government logo being in black.
The logo lock-up should be placed in the top right-hand corner, the exemptions are the envelopes. Body copy is to be left-justified.
The vertical version of the Tasmanian Government logo must be used on letterheads.
The mandatory font for professional printed stationery is Noto Sans. For internal templates Arial is to be used.
Note: when using window envelopes, indent the recipient address to 30mm or as required (but not the department address or body copy).
There should be no punctuation in the address lines. The city and state should also be in capitals. Australia Post have provided this layout advice as it is the most easily read, by Australia Post’s automated systems.
A4 letterhead
The Tasmanian Government and sub-brand logo lock-up is placed in the top right-hand corner. Sub-brand logos cannot have a vertical height greater than the Tasmanian Government logo. The specifications for A4 letterheads are:
- Department name – Noto Sans bold 14pt on 14 pt leading
- Unit name – Noto Sans Regular 9pt on 12pt leading (2mm space before, 3mm space after)
- Address – Noto Sans Regular 9pt on 12pt leading
With Compliments
The trim size for ‘With Compliments’ slips is standard DL landscape format: 210mm wide x 100mm deep.
If a unit name is not required it is simply omitted. 'With Compliments’ sits at the bottom left-hand corner in Noto Sans bold 12pt.
The specifications for a “With Compliments” slip are:
- Department name – Noto Sans bold 14pt on 14 pt leading
- Address – Noto Sans Regular 9pt on 12pt leading (2mm space before first line)
Business card
The Tasmanian Government business card is landscape format and standard business card size of 55mm x 90mm.
The back of the business card may be black or white background with the sub-brand logo only or have a blank white back.
Contact details in the pictured example are an example only: all details do not have to be included.
The specifications for business card fronts are:
- Department name - Noto Sans bold 8pt on 12pt
- Name - Noto Sans bold 8pt on 12pt
- Title - Noto Sans regular 6pt on 10pt
- Address - Noto Sans Regular 8pt on 10pt (align bottom)
Envelopes
Examples of envelopes are shown in two different configurations: DL – off-peak and standard variations (220mm wide x 110mm deep). If larger envelopes are to be used then the specifications for DL should be used with alterations to width and depth as required.
Including the department name on the return address is optional.
The specifications for DL envelopes are:
- Department name – Noto Sans Bold 10pt on 11pt leading
- Address information – Noto Sans Regular 8pt on 11pt leading
- Placement from the left and the right top corner as well as font sizes apply to all envelope sizes.
Sub-brand television advertising
Sub-brand television advertising
Mandatory: sub-brand logo end frame, an authorisation frame (except CSAs), captioning and CAD approval.
Sub-brand logo end frame
The Tasmanian Government and sub-brand logos must appear on the end frame prior to the authorisation frame of all television advertisements.
The logos must be equal height and a minimum size of one-third of the screen height and the Tasmanian Government logo should appear in black with the Sub-brand logo in colour on a white screen, or in white reversed out of a black screen.
If sponsors logos are to be used, they are to appear evenly spaced along the bottom of the screen under the Tasmanian Government logo.
Show the static logo lock-up for one second on both 15-second and 30-second television commercials and longer videos.
