What is a promotional or graphic device?
A promotional or graphic device is any illustration or graphic that has been developed to represent a program or initiative. Use of the device must comply with the Tasmanian Government Corporate Brand Identity and Communications Policy.
A promotional or graphic device is not considered to be a logo and may not be placed on the same level as the Tasmanian Government logo. It may be included in the general area (upper three quarters) of a design.
Mandatory elements:
- Tasmanian Government logo
- Tasmanian Government fonts
The Tasmanian Government Corporate Brand Identity and Communications Policy or any approved department or sub-brand specific identity applies.
Do not:
- place on stationery
- place next to the Tasmanian Government logo
Approval:
- The development of any new promotional or graphic device requires approval from the Manager, Communications Unit, Department of Premier and Cabinet via email: communications@dpac.tas.gov.au prior to production.
- Usually a project planning document will be required to assess an application.
- Generally, a promotional or graphic device will not be approved for a business unit or area of the Tasmanian Government. Business units or areas should be represented using the Tasmanian Government logo.
- The Tasmanian Government Corporate Brand Identity and Communications Policy applies.
Placement area:
It may be included in the general area (upper three quarters) of a design. See pink area in example below.
To the left example of area where promotional or graphic device can appear. To the right two examples of graphic device applications.
