The overarching, corporate Tasmanian Government brand

This applies to all Tasmanian Government corporate communication and marketing assets and activities including major policies and related activities such as campaigns, public notices, stationery, signage, work wear, merchandise, websites and other digital assets.

The master brand is a base layer which includes all the Tasmanian Government corporate brand elements. Examples of assets that fall under this category are the www.tas.gov.au website and stationery.

Using the master brand as a base, agencies may then apply their style elements, which will create the department brand. The Tasmanian Government corporate brand elements must be used in a consistent manner to ensure a consistent look and feel.

Who: Tasmanian Government

Brand elements

The brand elements listed for print, web, video and social media have to be applied, if required, as in the Tasmanian Government Brand and Communications Policy.

Each group will specify what you can (YES) and can’t (NO) do and should (YES) and shouldn’t (NO) use.

  • (YES) Mandatory elements (must be used)
  • (NO) Not required elements (optional)

For details on which Tasmanian Government brand elements need to be used and how, see below.

Print

Tasmanian Government logo bottom right corner (first page) YES

Corporate font (Arial or Noto Sans) YES

Corporate colour palette YES

Consistent visual imagery style YES

Accessibility YES (ensure there is an accessible version of the document; a professionally designed version is also possible)

Web

Tasmanian Government logo header (top left) YES (or Tasmanian Government logo and entity name lock-up – go to Logo for more information)

Tasmanian Government logo footer (bottom left preferred) YES

Corporate font (go to Font for more information) NO

Corporate colour palette YES

Consistent visual imagery style YES

General government links in footer YES (see Tasmanian Government websites)

Accessibility YES (Web Content Accessibility Guidelines (WCAG) AAA recommended and needed if the website is funded or partially funded by the Australian Government; minimum AA is required)

Video

Tasmanian Government logo one-second end screen in templated lock-up YES

Corporate font (Arial or Noto Sans) YES (for any text appearing in the video, excluding captions)

Corporate colour palette YES

Consistent visual imagery style YES

Accessibility YES (use captions, alt text, etc)

Social

Tasmanian Government logo YES  (Tasmanian Government logo on the social media account is sufficient)

Corporate font (Arial or Noto Sans) YES (for any text appearing in tiles)

Corporate colour palette YES

Consistent visual imagery style YES

Accessibility YES (for example, if the caption doesn't cover the contents of the image, alt text may be needed)

Exemptions

In special circumstances exemptions may apply and these should be discussed with your agency’s communications manager. Examples where an exemption may apply include for professionally designed content and for campaigns.

Master brand application
Screenshot of the Tasmanian Government website homepage tas.gov.au

For more information on how to apply the Tasmanian Government brand go to Tasmanian Government brand application.

Further resources

For more guidance go to Tasmanian Government brand application in the Toolbox.