Branding for government departments

The department brand is how individual departments present themselves, including all their internal and external-facing communication and marketing activities. For example: campaigns, development of graphic devices, websites and social media.

This applies to:

  • Department for Education, Children and Young People (DECYP)
  • Department of Health (DoH)
  • Department of Justice (Justice)
  • Department of Natural Resources and Environment Tasmania (NRE Tas)
  • Department of Police, Fire and Emergency Management (DPFEM)
  • Department of Premier and Cabinet (DPAC)
  • Department of State Growth (State Growth)
  • Department of Treasury and Finance (Treasury)

Brand elements

The brand elements listed for print, web, video and social media have to be applied, if required, as in the Tasmanian Government Brand and Communications Policy.

Each group will specify what you can (YES) and can’t (NO) do and should (YES) and shouldn’t (NO) use.

  • (YES) Mandatory elements (must be used)
  • (NO) Not required elements (optional)

For details on which Tasmanian Government brand elements need to be used and how, see below.

Print

Tasmanian Government logo bottom right corner (first page) YES

Corporate font (Arial or Noto Sans) YES

Department colour palette and/or visual style YES

Consistent visual imagery style YES

Accessibility YES (ensure there is an accessible version of the document; a designed version is also possible)

Note: The approved department design elements apply.

Web

Tasmanian Government logo header (top left) YES (or Tasmanian Government logo and entity name lock-up – go to Logo for more information)

Tasmanian Government logo footer (bottom left preferred) YES

Corporate font (go to Font for more information) NO

Department colour palette and/or visual style YES

Consistent visual imagery style YES

General government links in footer YES (see Tasmanian Government websites)

Accessibility YES (WCAG AAA recommended and needed if the website is funded or partially funded by the Australian Government; minimum AA is required)

Note: The approved department design elements apply.

Video

Tasmanian Government logo one-second end screen YES

Corporate font (Arial or Noto Sans) YES (for any text appearing in the video, excluding captions)

Department colour palette and/or visual style YES

Consistent visual imagery style YES

Accessibility YES (for example, use captions and alt text)

Note: The approved department design elements apply.

Social

Tasmanian Government logo YES (Tasmanian Government logo on the social media account is sufficient)

Corporate font (Arial or Noto Sans) YES (for any text appearing in tiles)

Department colour palette and/or visual style YES

Consistent visual imagery style YES

Accessibility YES (for example: if the caption doesn't cover contents of image, alt text may be needed)

Note: The approved department design elements apply.

Exemptions

In special circumstances exemptions may apply and these should be discussed with your agency’s communications manager. Examples where an exemption may apply include professionally designed content and campaigns.

Department brand application

Department of Education, Children and Young People design examples including a report, poster, pull-up banners, homepage and social media tiles.

Examples of the Department for Education, Children and Young People materials including an Annual report layout, a poster and pull-up banners
Examples of the Department for Education, Children and Young People materials including the website and social media tiles

For more information on how to apply the Tasmanian Government brand go to Tasmanian Government brand application.

Further resources

For more guidance go to Tasmanian Government brand application.