A visual representation of the Tasmanian Government

The logo has two elements:

  1. the Tasmanian Tiger
  2. the words "Tasmanian Government" written in Gill Sans.

The two elements are not to be:

  • separated
  • used separately in any way
  • rotated
  • colour changed
  • distorted in any way
  • reproduced as a graphic
  • animated.

Note: For a more contemporary look and feel, and to meet accessibility standards, the mono black or reversed white versions of the logo are the preferred versions to use when producing communications and marketing materials for the Tasmanian Government.

Logo formats

There are two formats of the Tasmanian Government logo.

Horizontal format

Tasmanian government logo in black with Tasmanian Tiger to the left and the words Tasmanian Government to the right

Vertical format

Tasmanian Government logo with Tasmanian Tiger on top and the words Tasmanian Government below

Select the format that achieves the most effective representation in the space available.

Logo versions

Mono black

The mono black logo is a preferred logo.

Black vertical logo

Tasmanian Government logo black consisting of a tasmanian tiger looking through grass into water with the words Tasmanian GoVernment below.

Black horizontal logo

Tasmanian Government logo black consisting of a tasmanian tiger looking through grass into water with the words Tasmanian GoVernment to the right.

The mono black logo can be applied to:

  • a white background
  • an image background if the contrast is sufficient and the background behind the logo is plain.

Reversed white

The reversed white logo is a preferred logo.

Reversed white vertical logo

Tasmanian Government logo in white on black background, consisting of a tasmanian tiger looking through grass into water with the words Tasmanian Government below.

Reversed horizontal logo

Tasmanian Government logo in white on black background, consisting of a tasmanian tiger looking through grass into water with the words Tasmanian Government to the right.

The reversed logo may only be reproduced in white.

The reversed white logo can be applied to:

  • a black background
  • another colour background if the contrast is sufficient
  • an image background if the contrast is sufficient and the background behind the logo is plain.

Mono blue

The mono blue logo is not preferred.

Blue vertical logo

Tasmanian tiger on top with the words Tasmanian Government beneath to create the logo

Blue horizontal logo

Tasmanian Tiger to the left with the words Tasmanian Government to the right

The mono blue logo should only be used where the mono black logo is not sufficient for the purpose of document security (such as forms and driver licences).

The mono blue logo may only be produced in:

  • Blue PMS 653 | CMYK 94/57/4/18 | RGB 0/90/150 | HEX 005A96

The mono blue logo can be:

  • applied to a white background
  • an image background if the contrast is sufficient and the background behind the logo is plain.

Colour

The colour logo is not preferred because the olive colour is not always able to be seen clearly.

Colour vertical logo

Tasmanian Government logo in blue black and olive, consisting of a tasmanian tiger looking through grass into water with the words Tasmanian Government below.

Colour horizontal logo

Tasmanian Government logo in blue black and olive, consisting of a tasmanian tiger looking through grass into water with the words Tasmanian Government to the right.

The colour logo can only be applied to a white background.

The coloured version of the logo contains three colours:

  • Black CMYK 0/0/0/100 | RGB 0/0/0 | HEX 000000
  • Blue PMS 653 | CMYK 94/57/4/18 | RGB 0/90/150 | HEX 005A96
  • Olive PMS 618 | CMYK 14/10/85/27 | RGB 172/163/56 | HEX ABA238

The logo must not be reproduced in any other colours.

Logo size, exclusion zone and positioning

Logo size

The minimum size for reproduction of the logo is 20mm wide for the vertical logo and 30mm wide for the horizontal logo.

Both version of the Tasmanian Government logo indicating their minimum size

Exemptions

The logo can only be used smaller than recommended when the surface area of the object demands it (such as on pens, lanyards, USB sticks, pins or name tags).

The preferred alternative to the logo when the surface area is limited is the use of the relevant URL (such as www.tas.gov.au, www.dpac.tas.gov.au).

Logo exclusion zone and positioning

The logo must be surrounded by an exclusion zone of clear space. This applies to every version of the logo and all applications.

Exclusion zone around the logo is measured by the ‘T’ in ‘Tasmanian'.

both Tasmanian Government logo with exclusion zone

The logo must not be placed:

  • directly next to another logo, the edge of a page or an advertisement
  • next to a graphic device.

The logo must be placed:

  • on a solid background or on an image background only if the contrast is sufficient and the background behind the logo is plain
  • on the bottom right corner on all printed and digital publications.

Logo position on a portrait document

The Tasmanian Government logo should be placed in the bottom right corner. There are no specific measurements to the left and the bottom of the document. Exclusion zone applies as minimum. It is recommended to place the logo in line with the document's margins.

example of logo positioning on a portrait format

Logo position on a landscape document

The Tasmanian Government logo should be placed in the bottom right corner. There are no specific measurements to the left and the bottom of the document. Exclusion zone applies as minimum. It is recommended to place the logo in line with the document margins.

example of logo positioning on a landscape format

*Examples not to size.

Exemptions

Exemptions to the placement apply under certain circumstances, including:

  • The header and footer of Tasmanian Government websites
  • Visual content used for social media posts
  • Videos and video advertising
  • Cover pages (any type of cover page, including a single page):
    • Right bottom corner: the logo
    • Left bottom corner: the department, business unit and URL relating to the project

Contact the Department of Premier and Cabinet at communications@dpac.tas.gov.au for more information.

Logos on agency print media

Logos on agency print media

  • Cover pages (any type of cover page, including a single page):
    • right bottom corner: the logo
    • left bottom corner: the department, business unit and URL relating to the project.
  • Reports:
    • the logo can be repeated on back page as part of contact details (logo should be placed on the left in line with contact details)
    • don’t use logo on internal pages.
  • Double-sided single page (for example: FAQs, factsheets, info sheets, executive summaries):
    • the logo should appear on the front page only.

Example* applications

Example of a document using the Tasmanian Government logo to the right and the name of the department to the left. They sit within the document margins. Text is aligned at the bottom.
Example of a document using the Tasmanian Government logo to the right and the name and web address of the department to the left. They sit within the document margins. Text is aligned at the bottom.
Example of a document using the Tasmanian Government logo to the right and the Unit name followed by department name and relavant web address to the left. They sit within the document margins. Text is aligned at the bottom.

*Examples not to size. Examples only show bottom part of the document and are a guide only. Pink line indicates the document margins.

Logo variations

The Tasmanian Government’s involvement in community programs, projects, events and campaigns must be clearly communicated through consistent use of the Tasmanian Government brand and written recognition.

The following logo variations are available for this purpose: ‘Initiative of’, ‘Sponsored by’, ‘Supported by’ and ‘In partnership with’.

Initiative of

Use the ‘Initiative of’ logo when a Tasmanian Government entity is managing an event, program, campaign or initiative and the government’s relationship to the project might be unclear. On communications and marketing collateral:

  • minimum logo size applies
  • this Policy applies
  • logos of other supporting organisations and graphic devices should appear in the top three-quarters of the page.
  • ‘Initiative of the Tasmanian Government’ must be the only logo to appear in the bottom quarter of the design area.

Sponsored by

Use the ‘Sponsored by’ logo when a Tasmanian Government entity is entering into a sponsorship agreement. The sponsorship can be in-kind and/or financial. On communications and marketing collateral:

  • minimum logo size applies
  • only the logo specifications apply from this Policy
  • if logo appears with other sponsor logos, the words ‘Sponsored by’ may be removed.

Supported by

Use the ‘Supported by’ logo when a Tasmanian Government entity is supporting an event, initiative, community program or similar with a government grant, funding or endorsement. The support can be in-kind and/or financial. On communications and marketing collateral:

  • minimum logo size applies
  • this Policy does not apply beyond the logo specifications
  • if logo appears with other supporter logos, the words ‘Supported by’ may be removed.

In partnership with

Use the Tasmanian Government logo in lock-up with the partner logo when partnering with another organisation, company or institution to deliver a project, activity, event or initiative when both partners have an equal ownership.

The wording ‘In partnership with’ should be used in the general communication to make it clear how the entities relate to each other.

It is recommended that all partners agree, in writing, how the partnership will be branded and on what materials. This agreement should include a visual representation of the logo order and other specific partnership branding elements, including the approved acknowledgement line. All partners need to give written approval of the logo lock-up and brand application across all activity items.

This could be achieved through inclusion in:

  • project style sheet or style guide (for campaigns, initiatives, events)
  • sponsorship agreements
  • grant guidelines
  • partnership agreements.

On communications and marketing collateral:

  • minimum logo size applies
  • this Policy does not apply beyond the logo specifications
  • the Tasmanian Government logo must be presented with equal representation alongside the partner logo
  • the Australian Government logo takes lead over the Tasmanian Government logo, liaise with Australian Government counterparts to ensure correct brand application.

Multiple government departments

Where multiple government departments or business units are sponsoring the same event, it is possible to apply for the addition of the entity name to the Tasmanian Government logo in a lock-up. The logo lock-up (containing the Tasmanian Government logo and the department name, division or business unit name) is only to be used if the entity (department, division or business unit) needs to be specifically identified.

Tasmanian Government logo consisting of a stylised Tasmanian Tiger looking through grass to the rivers edge with the words Tasmanian Government to the right. logo is in black. Above starting at the same height as the Words Tasmanian government is a horizontal line with the words Department of Premier and Cabinet above.

For example:

  • Only one entity can be recognised per Tasmanian Government logo lock-up
  • The black mono version of the logo is preferred

To apply to use this option email communications@dpac.tas.gov.au

Contact your agency’s communications manager to ensure the appropriate logo use.

Logo on Government websites

It is important a consistent look is applied to all Tasmanian Government websites.

A logo lock-up (containing the Tasmanian Government logo and the agency name, division or business unit name) should be used.

For example:

Tasmanian Government logo consisting of a stylised Tasmanian Tiger looking through grass to the rivers edge with the words Tasmanian Government stacked below. logo is in black. To the right is a vertical line followed by the words Department of Premier and Cabinet.

Tasmanian Government logo consisting of a stylised Tasmanian Tiger looking through grass to the rivers edge with the words Tasmanian Government to the right. logo is in black. To the right is a vertical line followed by the words Department of Premier and Cabinet.

Tasmanian Government logo consisting of a stylised Tasmanian Tiger looking through grass to the rivers edge with the words Tasmanian Government to the right. logo is in black. To the right is a vertical line followed by the words State Planning Office

The logo should be placed in the top left-hand corner of the website. For examples, see: www.decyp.tas.gov.au, www.tas.gov.au or www.service.tas.gov.au

Brand application guidelines and examples are in the Toolbox.

Logo approval

The use and correct application of the logo must be authorised by the relevant agency’s communications manager or equivalent before marketing or communications materials enter the public domain.

The responsibility to obtain approval for an external contractor’s use of logos lies with the contracting agency.

For clarification, email communications@dpac.tas.gov.au

Logo resources

All available Tasmanian Government logo versions in common file formats can be downloaded from the Toolbox. 

Logo files should be provided to contractors who are working for the Tasmanian Government. Contractors should also be provided with a copy of the Tasmanian Government Corporate Brand Identity and Communications Policy.

Where clarification is required, email communications@dpac.tas.gov.au