A strong foundation for communicating

When developing communications for government there are key principles that should always be front of mind. All Tasmanian Government communications activities must meet the principles below.

Be accessible for all

Provide information through various channels and formats that meet the needs of the diverse Tasmanian community including meeting mandatory accessibility standards and requirements.

Engage the community

Encourage community engagement and behavioural change through the provision of information and consultation.

Be timely and accurate

Ensure accurate and relevant information about policies, programs, services and opportunities is made available to the community in a timely manner.

Be mindful of language and tone

Communications should be in plain English and must be culturally sensitive, fair and unbiased. Unacceptable language (including blasphemy, personal slurs or swear words) and threatening content is never to be used.

Be inclusive, objective and apolitical

Information should be presented in unbiased, factual, and objective language and not contain personal opinions. Communications should reflect the Tasmanian State Service Principles (Employment Direction 2), be apolitical and perform its function in an impartial, ethical and professional manner.