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Tasmanian Government
Communications
  • Home
    • Communications policy
      • Key changes in the policy
      • Key principles of Tasmanian Government communications
      • Policy advice, approvals and exemptions
      • Glossary of terms in the policy
  • Communications policy
    • Corporate brand identity
      • Brand hierarchy
        • Overview
        • Master brand
        • Department brand
        • Approved Tasmanian Government sub-brands
        • Endorsed brand
        • Stand-alone brand
      • Corporate brand identity elements
        • Overview
        • Logo
        • Font
        • Colours
        • Visual imagery
  • Corporate brand identity
    • Accessible and inclusive communications
      • Making your communications accessible
      • Use plain English
      • Inclusive and respectful language
  • Accessible and inclusive communications
    • Planning your communications
      • Requirements (Must haves)
      • Communications roles and responsibilities
      • Communications procurement
      • Policy advice, approvals and exemptions
      • Communication methods
        • Overview
        • Advertising
        • Publications
        • Media
        • Events
        • Sponsorships and partnerships
        • Internal communications
        • Special circumstances
        • Advice, approvals and exemptions
      • Marketing and communication channels
      • Communications Strategy
      • Cabinet submissions
  • Planning your communications
    • Toolbox
      • Download the Tasmanian Government logo
      • Templates
      • Public notices
      • How to use the Tasmanian Government logo
      • Acknowledging Tasmanian Government support
      • Tasmanian Government brand application
        • Overview
        • Stationery
        • Publications
        • Promotional material
        • Advertising
        • Signage
        • Capital works
        • Television advertising
        • Video
        • Radio
        • Websites
        • Social media
        • Giveaways and merchandise
        • Work wear and vehicles
        • Campaigns
        • Sub-brands
      • Tasmanian Government websites
      • Sub-brands
      • Promotional or graphic device
      • Incorporating the Tasmanian Mark
      • Photography, video and other visuals
      • Events and exhibitions
      • Acknowledgement and Welcome to Country
      • Protocol
      • Coat of Arms
      • Tasmanian Government social media community guidelines
      • Keeping children safe
  • Toolbox
  • Contact

Tasmanian Government Communications

Corporate Brand Identity and Communications Policy

Information on communication requirements, general principles, legislative requirements and brand guidance for the Tasmanian Government.

  • Communications policy
    Key principles and changes, advice, approvals and exemptions.
  • Corporate brand identity
    Making it easier for the community to recognise Tasmanian Government activities, information and services.
  • Accessible and inclusive communications
    Assisting people with disability, diverse communities and people with lower literacy skills.
  • Planning your communications
    Things to consider when planning your communications or marketing project.
  • Toolbox
    Useful templates, resources, checklists and guides to support all your communication needs.
  • Contact
    Contact details for communication teams in the Tasmanian Government.
  • Making your communications accessible
    Considerations and tips to make your communication accessible.
  • Policy advice, approvals and exemptions
    Information about approval requirements and exemptions.
  • Tasmanian Government websites
    Website requirements and resources.

Popular toolbox resources

  • Download the Tasmanian Government logo
    A variety of file types available to download.
  • How to use the Tasmanian Government logo
    Guidance on how to use the Tasmanian Government logo within government and outside of government.
  • Templates
    Templates for your work in government and documents to help you plan communication projects.
  • Acknowledging Tasmanian Government support
    Guidance for the community on how to use and apply graphic and promotional devices.
In recognition of the deep history and culture of this land, we acknowledge and pay our respects to all Aboriginal people, the traditional owners of this Country, and recognise their continuing connection to Land, Sea, Waterways and Sky. We pay our respect to Elders past and present, and acknowledge and value their contribution and cultural knowledge.
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This page has been produced by the Department of Premier and Cabinet.