Television advertising

For television commercials, commercials or educational videos displayed on platforms such as YouTube, agencies must:

  • include captions
    Tip: Captions enable the soundtrack of a television program, commercial, DVD or video to be read. Unlike foreign language subtitles, which are a translation of the dialogue only, captions include other elements of the soundtrack such as sound effects and music. They are also coloured and positioned on screen to help the viewer follow who is speaking. Closed captions can be switched on or off by the viewer.

Example of a video with captioning (still shot)

Tasmanian Government video screen with captions
  • display clearly on the end frame that the advertisement/video was produced by the Tasmanian Government by showing the Tasmanian Government logo.
    • The logo must be a minimum size of one-third of the screen height and should appear in full colour on a white screen, or in white reversed out of a black screen.
    • If sponsors logos are to be used, they are to appear evenly spaced along the bottom of the screen under the Tasmanian Government logo.

Logo screen

Tasmanian Government logo placed on a logo endscreen
  • show the static Tasmanian Government logo for one second on both 15-second and 30-second television commercials and longer videos
  • obtain CAD (Free TV Australia Commercials Advice) approvals prior to screening.
    • All television advertising, include community service announcements (CSAs) must be classified by CAD, part of Free TV Australia’s Commercial Advice, before they are broadcast. The classification, in the form of a CAD number, must be provided to television stations along with the final advertisement.
    • More information about this process is at www.freetv.com.au.
    • Please note: CAD’s classification does not determine whether an advertisement requires an authorisation frame – this is required on all advertisements (other than CSAs) in the Tasmanian Government Corporate Brand Identity and Communications Policy.
    • The requirements for television advertisements remain if an ad is featured as a CSA, except that the authorisation screen is not required. Representation of the station's support will depend upon individual negotiations.

All television advertisements must carry the official authorisation end frame: “Authorised by the Tasmanian Government, Hobart. Spoken by (name/s talent)”. These words must appear on a black screen for at least 1.5 seconds, and the words “Authorised by the Tasmanian Government, Hobart” must be spoken at the same time.

The authorisation should be white, in ‘Futura’ typeface and centered on the screen.

During a care taker period, the “spoken by” information must be included in the voice over.

Authorisation screen

Authorisation screen for videos with the words: Authorised by the Tasmanian Government, Hobart in white, on a black background