Social media

Social media sites

Mandatory: logo, text identifier or link to a tas.gov.au URL.

Social media sites are websites that are not owned by the Tasmanian Government, that host Government content. These may include social networking sites (such as Facebook and X), blogs, wikis, media sharing sites and forums.

Pages set up on social media sites on behalf of a Tasmanian Government project, initiative or business unit must be authorised by the Agency Communications Manager.

The page must clearly identify the Tasmanian Government as the source of information or owner of the page. This may be done through the presence of a Tasmanian Government logo or a statement of ownership.

There must also be a link back to the agency’s website, as well as a mechanism to contact the agency about the content.

Example for slide layouts
(Design is an example only)

Online advertising

Online advertising encompasses all forms of advertising online, including (but not limited to) advertisements on news sites, banners and Facebook.

The mandatory font and colour palette apply to online advertising. Where space allows, the Tasmanian Government logo must be included in the advertisement, preferably in the bottom right hand corner.

Where space is limited, the advertisement must link to a Tasmanian Government site, or a social media site or page that clearly identifies the Tasmanian Government as the owner or source of information, either through a logo or statement of ownership.

Non-Tasmanian Government websites

Principles

There are a variety of reasons why it may be more appropriate to publish content on a third-party website (external site) rather than a Tasmanian Government website. Certain sites may provide functionality that cannot be provided on internally-run sites (such as allowing user contribution of content), or may be more effective at reaching the target audience than Tasmanian Government websites.

Examples of external websites that could be used to publish content include:

• social networking sites
• wikis
• media sharing sites
• blogs
• forums.

External websites, particularly social media sites such as social networking, wiki and blog sites, usually require regular updates and interaction from both the content provider and the public to be successful. External websites will also have terms and conditions of use that will impact on how the Tasmanian Government can use the site.

Policy requirements

When publishing information of non-Tasmanian Government websites, agencies must:

• ensure all new pages and sites set up to represent the Government on external websites are authorised by the agency communications manager or their delegate.
• clearly identify the Tasmanian Government as the source of information published on external websites, either through the use of the Tasmanian Government logo, or through a statement of ownership and complying with requirements of the Corporate Brand Identity and Communications Policy.
• provide a link back to the agency’s website, as well as a mechanism to contact the agency about the content.
• develop a process to guide how the agency will manage and moderate feedback, comments and formal complaints made via an external site that allows for user comments or interaction (e.g. a social networking site or wiki). Ensure responsible staff understand these moderation expectations.
• ensure the services and information resources provided via non-Tasmanian Government websites are comparable in quality and functionality to those delivered on Tasmanian Government websites or by other means.
• ensure records of government-sourced content and business transactions that occur on external websites are accurately recorded, in accordance with the Archives Act 1983 and the Libraries Act 1984. Note: On external websites the Tasmanian Government does not need to record the look or functionality of the site as the Government is not the owner of the website.
• respect privacy rights and copyright ownership in compliance with the Personal Information Protection Act 2004 and the Copyright Act 1968.
• ensure important or critical public information available on non-Tasmanian Government websites is available through other means for those who do not have access to these sites.
• ensure the permission of subjects is gained when publishing photographs or videos on non-Tasmanian Government websites (see Approval to use my image/footage template).

When publishing on non-Tasmanian Government websites, it is recommended that agencies:

• consider the resourcing required to maintain the site, especially moderation and content generation before commencing projects using these channels.
• consider removing content from external websites where the project they relate to has finished and the content will no longer be maintained, while ensuring archiving and recordkeeping requirements are met.
• read the website’s terms of use and consider their implications for the intended use of the site. The site’s terms of use may also affect the Tasmanian Government’s status as the intellectual property or copyright owner of content.
• consider producing guidelines that set out how staff should conduct themselves when representing their agency on sites that allow public comment and response, in accordance with the State Service Act 2000 and Employment Direction No. 12 of 2013 (PDF) (Internet and email use by State Service Officers and Employees).