Determining how to use the Tasmanian Government logo
Only one Tasmanian Government logo is to be used where more than one Government agency is involved.
In documents and publications, only one agency name may be mentioned in the footer to the left of the Tasmanian Government logo. In the case of a joint project between two or more agencies, leave the area to the left of the Tasmanian Government logo blank or consider using ‘Tasmanian Government’ or one URL for your project.
Reference to individual agencies and/or business units may also appear in the top three quarters of the page within the text or design. Agency names should not be positioned so that they appear to be part of, or connected to the Tasmanian Government logo.
There are many situations in which the Tasmanian Government needs to be acknowledged for its involvement with external organisations. These occasions can be divided into three broad groups:
Sponsorship
The Tasmanian Government has a formal sponsorship agreement to provide monetary or in-kind support.
Support
The Tasmanian Government has a formal agreement to endorse, fund or provide in-kind or monetary support, for example, support given through a formal grant deed.
For more information on Sponsorship and Support acknowledgement go to Acknowledging Tasmanian Government support.
Partnerships
The Tasmanian Government is working with another organisation in delivering a project, program or service. A partnership means that both parties have equal ownership or are making an equal contribution to the project.
The following table has been produced to help you determine which situation applies.
Is the Tasmanian Government the main owner of the initiative, with other organisations involved to a lesser degree? |
| This is a Tasmanian Government project. | The Tasmanian Government Corporate Brand Identity and Communications Policy is to be applied. Logos of supporting organisations may appear on the left bottom side.
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Is the Tasmanian Government one of two or more organisations who have equal ownership of the initiative? |
| This is a partnership. | The Tasmanian Government logo must be presented with equal representation alongside the logos of participating organisations. Mandatory elements of the Tasmanian Government Corporate Brand Identity and Communications Policy, beyond the logo specifications, do not apply. It is recommended that both parties agree in writing how the initiative will be branded and equal representation of both logos achieved.
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Does the Tasmanian Government have a formal sponsorship agreement for the initiative - for either in-kind or financial support? |
| This is a sponsorship arrangement. | Use the 'Sponsored by' Tasmanian Government logo. Note minimum size requirements for the logo. The Tasmanian Government Corporate Brand Identity and Communications Policy, beyond the logo specifications, does not apply. If the logo appears with other sponsor logos, the 'sponsored by' words may be removed.
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Does the owner of the initiative need to recognise Tasmanian Government's in-kind support, endorsement or funding (through a funding agreement such as a grant deed) of the initiative? |
| The Tasmanian Government supports the initiative. | Use the 'Supported by' Tasmanian Government logo. Note minimum size requirements for the logo. The Tasmanian Government Corporate Brand Identity and Communications Policy, beyond the logo specifications, does not apply. If the logo appears with other supporter logos, the 'supported by' words may be removed.
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The Tasmanian Government logo may be used alongside other government logos – state, territory and Federal.
When being placed side-by-side, the Australian Government logo must be positioned on the left of the Tasmanian Government logo, at a minimum width of 20mm for the Coat of Arms.
The Tasmanian Government logo is to be the same height as the full Australian Government logo.
The mono (black or reversed white) version of the Tasmanian Government logo is the preferred version.