An extension of Tasmanian Government branding
Approved sub-brands include all Tasmanian Government sub-brands and public-facing government entities.
A sub-brand is an area of the Tasmanian Government that has been given permission to develop its own logo as an extension of the Tasmanian Government brand for operational, communications or marketing purposes to best communicate what it does and engage effectively with its audience.
For more information on sub-brands go to Sub-brands in the Toolbox.
Current sub-brands
- Ambulance Tasmania
- Child and Family Learning Centres
- Consumer, Building and Occupational Services (CBOS)
- Inland Fisheries Service
- Libraries Tasmania
- Royal Hobart Hospital
- Screen Tasmania
- Service Tasmania
- State Emergency Service
- Tasmania Fire Service
- Tasmania Health
- Tasmania Parks and Wildlife Service
- Tasmanian Institute of Sport
- Tasmanian Museum and Art Gallery (TMAG)
- Tasmania Police
- Tasmania Prison Services
- Traffic Inspectors
- Training Tasmania
- WorkSafe Tasmania
Brand elements
The brand elements listed for print, web, video and social media have to be applied, if required, as in the Tasmanian Government Brand and Communications Policy.
Each group will specify what you can (YES) and can’t (NO) do and should (YES) and shouldn’t (NO) use.
- (YES) Mandatory elements (must be used)
- (NO) Not required elements (optional)
For details on which Tasmanian Government brand elements need to be used and how, see below.
Sub-brand and Tasmanian Government logo lock-up bottom right corner (first page) YES
Approved sub-brand fonts YES
Approved sub-brand colour palette YES
Consistent visual imagery style YES
Accessibility YES (ensure there is an accessible version of the document; a designed version is possible)
Note: The approved sub-brand style guide applies.
Web
Sub-brand logo header (top left) YES
Tasmanian Government and sub-brand logo lock-up footer (bottom left preferred) YES
Approved sub-brand font NO (choose a generic sans serif font option or ensure correct licensing if approved font is chosen)
Approved sub-brand colour palette YES
Consistent visual imagery style YES
General government links in footer YES (see Tasmanian Government websites)
Accessibility YES (WCAG AAA recommended and needed if the website is funded or partially funded by the Australian Government; minimum AA is required)
Note: The approved style guide for the sub-brand applies.
Video
Tasmanian Government and sub-brand logo lock-up one-second end screen YES
Approved sub-brand font YES (for any text appearing in the video, excluding captions)
Approved sub-brand colour palette YES
Consistent visual imagery style YES
Accessibility YES (for example use captions, alt text)
Note: The approved sub-brand style guide applies.
Social
Tasmanian Government logo NO (sub-brand logo on the social media account is sufficient)
Approved sub-brand font YES (for any text appearing in tiles)
Approved sub-brand colour palette YES
Consistent visual imagery style YES
Accessibility YES (for example, if the caption doesn't cover contents of image, alt text may be needed)
Note: The approved sub-brand style guide applies.
Exemptions
In special circumstances exemptions may apply and these should be discussed with your agency’s communications manager. Examples where an exemption may apply include professionally designed content and campaigns.
Sub-brand brand application
For more information on how to apply a sub-brand go to Sub-brands in the Toolbox.