Important terms you must know

Must: The action is mandatory and must be done.

Must not: The action must never be done.

Recommended: The action is best practice in the context of the policy but is not mandatory.

Sometimes there are valid reasons why a different action should be made. In these situations, risks must be assessed and you must seek advice from your agency’s communications manager.

Copyright, trademarks and other rights

Copyright and moral rights provide legal protection for the owners or creators of content (such as imagery, copy, websites including user-generated content, electronic direct mail, blogs and social media platforms, music or sounds, services or products) by preventing others from doing certain things without permission.

Trademarks are typically requested to protect a brand, project, service or product and its origin by quality assuring its logo or other things such as a tagline, sound or smell, separate it from competitors.

What copyright means for Tasmanian State Service employees

The copyright of materials created by Tasmanian State Service employees in the course of their employment and by any other person under the direction or control of the Crown is owned by the Crown, except by prior agreement to the contrary.

Intellectual property rights should be considered when establishing partnerships between the Crown and third parties. Considerations need to be given when investing in partnerships to develop content, co-present events or exhibitions or support of any kind.