Media

For many Tasmanians, media organisation channels, such as newspapers, radio, television, digital news publications and the internet in general, are a primary source of news and information about government policies, programs, services and opportunities.

News media organisations locally, nationally and internationally play a significant role in reporting and commenting on government policies, programs, services and opportunities. It is important that agencies acknowledge and respect the role of media organisations and their needs.

Establishing respectful working relationships with media organisations provides a channel for communicating with the Tasmanian community and domestic and international audiences (considering the nature of digital media reporting).

Media relations and spokespeople

Tasmanian Government ministers are accountable for presenting and explaining government policies, programs, services and opportunities to the public.

In addition to ministers, only approved agency spokespeople may speak to the media on behalf of the government. Approval to be a spokesperson must be sought from your respective agency’s Secretary, as well as the Government Communications Office.

Media announcements

Media announcements may be generated by ministers or senior officials and Tasmanian State Service employees to provide media coverage for Tasmanian Government policies, programs, services and opportunities.

Examples of activities that may warrant a media announcement include the:

  • launch of a new program, project, service or opportunity
  • announcement of funding through grant funding to community groups or to support priority business sector growth or emergency funding support
  • opening of a new tourist attraction or building
  • completion of a major infrastructure project
  • opening of a Tasmanian Government-supported event
  • release of a strategic report informed by community consultation
  • release of a major campaign designed to have a significant economic benefit to the State
  • release of government advice or announcement of policies on issues of public interest such as public health matters
  • response to a crisis
  • acknowledgment of the passing of a revered Tasmanian.

Media announcements must be made in consultation with your Minister’s office, and agency Secretary, if required.