Skip to content
Contact government
Report child safety concerns
Tasmanian Government
Communications
  • Home
    • Communications policy
      • Key changes in the policy
      • Key principles of Tasmanian Government communications
      • Policy advice, approvals and exemptions
      • Glossary of terms in the policy
  • Communications policy
    • Corporate brand identity
      • Brand hierarchy
        • Overview
        • Master brand
        • Department brand
        • Approved Tasmanian Government sub-brands
        • Endorsed brand
        • Stand-alone brand
      • Corporate brand identity elements
        • Overview
        • Logo
        • Font
        • Colours
        • Visual imagery
  • Corporate brand identity
    • Accessible and inclusive communications
      • Making your communications accessible
      • Use plain English
      • Inclusive and respectful language
  • Accessible and inclusive communications
    • Planning your communications
      • Requirements (Must haves)
      • Communications roles and responsibilities
      • Communications procurement
      • Policy advice, approvals and exemptions
      • Communication methods
        • Overview
        • Advertising
        • Publications
        • Media
        • Events
        • Sponsorships and partnerships
        • Internal communications
        • Special circumstances
        • Advice, approvals and exemptions
      • Marketing and communication channels
      • Communications Strategy
      • Cabinet submissions
  • Planning your communications
    • Toolbox
      • Download the Tasmanian Government logo
      • Templates
      • Public notices
      • How to use the Tasmanian Government logo
      • Acknowledging Tasmanian Government support
      • Tasmanian Government brand application
        • Overview
        • Stationery
        • Publications
        • Promotional material
        • Advertising
        • Signage
        • Capital works
        • Television advertising
        • Video
        • Radio
        • Websites
        • Social media
        • Giveaways and merchandise
        • Work wear and vehicles
        • Campaigns
        • Sub-brands
      • Tasmanian Government websites
      • Sub-brands
      • Promotional or graphic device
      • Incorporating the Tasmanian Mark
      • Photography, video and other visuals
      • Events and exhibitions
      • Acknowledgement and Welcome to Country
      • Protocol
      • Coat of Arms
      • Tasmanian Government social media community guidelines
      • Keeping children safe
  • Toolbox
  • Contact
  1. Home
  2. Communications policy

Communications policy

  • Home
  • Communications policy
  • Key changes in the policy
  • Key principles of Tasmanian Government communications
  • Policy advice, approvals and exemptions
  • Glossary of terms in the policy

A policy for all Tasmanian Government employees

The Tasmanian Government delivers a diverse range of policies, programs and services that serve the Tasmanian community.

Effective communication enhances our services by managing expectations, identifying issues, improving community interactions and building trust.

Well-considered government communications ensures the Tasmanian community understands their obligations, rights, entitlements and opportunities to access services and engage or work with government.

Download the policy

The policy was last updated in September 2024.

Tasmanian Government Corporate Brand Identity and Communications Policy
Download PDF (1.1MB) Download Word (1.4MB)
  • Key changes in the policy
  • Key principles of Tasmanian Government communications
  • Policy advice, approvals and exemptions
  • Glossary of terms in the policy
Share this page Print this page
In recognition of the deep history and culture of this land, we acknowledge and pay our respects to all Aboriginal people, the traditional owners of this Country, and recognise their continuing connection to Land, Sea, Waterways and Sky. We pay our respect to Elders past and present, and acknowledge and value their contribution and cultural knowledge.
Tasmanian Government
  • Home
  • Personal information protection
  • Copyright and disclaimer
  • Service Tasmania
  • Accessibility

This page has been produced by the Department of Premier and Cabinet.