Supporting entities with a strong public presence

The endorsed brand includes Tasmanian Government entities with a strong public-facing presence and all Tasmanian Government authorities.

Endorsed entities should apply the Tasmanian Government brand for corporate and internal-facing communication activities. When marketing to a broader external audience, the relevant entity or authority’s brand style guide applies.

Current endorsed brands

  • Brand Tasmania
  • Environment Protection Authority Tasmania
  • Forest Practices Authority
  • Marine and Safety Tasmania
  • Port Arthur Historic Site Management Authority
  • Royal Tasmanian Botanical Gardens
  • Tourism Tasmania
  • Wellington Park Management Trust

Note: The below rules apply to corporate documents, as we acknowledge that marketing efforts may be more successful in the public domain without the Tasmanian Government branding.

Brand elements

The brand elements listed for print, web, video and social media have to be applied, if required, as in the Tasmanian Government Brand and Communications Policy.

Each group will specify what you can (YES) and can’t (NO) do and should (YES) and shouldn’t (NO) use.

  • (YES) Mandatory elements (must be used)
  • (NO) Not required elements (optional)

For details on which Tasmanian Government brand elements need to be used and how, see below.

Print

Tasmanian Government logo bottom right corner (first page) NO

Corporate font (Arial or Noto Sans) NO

Corporate colour palette NO

Consistent visual imagery style NO

Accessibility YES (ensure there is an accessible version of the document; a designed version is also possible)

Note: Include the following or similar statement that applies to you, into all corporate documents:

‘[insert name of entity] is a State Authority and is funded by the Tasmanian Government.’

The Tasmanian Government logo can be included (but does not need to be). This text could be displayed inside the front cover or at the end of the document.

Marketing materials do not need to include this statement.

Web

Tasmanian Government logo header (top left) NO

Tasmanian Government logo footer (bottom left preferred) NO

Corporate font NO

Corporate colour palette NO

Consistent visual imagery style YES

General Government links in footer NO

Accessibility YES (WCAG AAA recommended and needed if the website is funded or partially funded by the Australian Government, minimum AA – required)

Note: Include the following or similar statement that applies to you to your website footer:

‘[insert name of authority] is a State Authority and is funded by the Tasmanian Government.’

The Tasmanian Government logo can be included (but does not need to be).

Video

Tasmanian Government logo one-second end screen NO

Corporate font (Arial or Noto Sans) NO

Corporate colour palette NO

Consistent visual imagery style YES

Accessibility YES (for example: use captions, alt text)

Social

Tasmanian Government logo NO

Corporate font (Arial or Noto Sans) NO

Corporate colour palette NO

Consistent visual imagery style YES

Accessibility YES (for example, if the caption doesn't cover contents of image, alt text may be needed)

Exemptions

In special circumstances exemptions may apply and these should be discussed with your agency’s communications manager. Examples where an exemption may apply include professionally designed content and campaigns.

Further resources

For more guidance refer to Tasmanian Government brand application in the Toolbox.