Brands acting independently of government

A stand-alone brand refers to independent entities, which while government funded, act independently of government. This includes all Tasmanian Government boards, councils, commissions, courts, government businesses and state-owned corporations.

Brand elements

The brand elements listed for print, web, video and social media have to be applied, if required, as in the Tasmanian Government Brand and Communications Policy.

Each group will specify what you can (YES) and can’t (NO) do and should (YES) and shouldn’t (NO) use.

  • (YES) Mandatory elements (must be used)
  • (NO) Not required elements (optional)

For details on which Tasmanian Government brand elements need to be used and how, see below.

Print

Tasmanian Government logo bottom right corner (first page) NO

Corporate font (Arial or Noto Sans) NO

Corporate colour palette NO

Consistent visual imagery style YES

Accessibility YES (ensure there is an accessible version of the document; a designed version is also possible)

Web

Tasmanian Government logo header (top left) NO

Tasmanian Government logo footer NO

Corporate font NO

Corporate colour palette NO

Consistent visual imagery style YES

General Government links in footer NO

Accessibility YES (WCAG AAA recommended and needed if the website is funded or partially funded by the Australian Government, minimum AA – required)

Video

Tasmanian Government logo one-second end screen NO

Corporate font (Arial or Noto Sans) NO

Corporate colour palette NO

Consistent visual imagery style YES

Accessibility YES (for example, use captions, alt text)

Social

Tasmanian Government logo NO

Corporate font (Arial or Noto Sans) NO

Corporate colour palette NO

Consistent visual imagery style YES

Accessibility YES (for example, if the caption doesn't cover contents of image, alt text may be needed)