Photography, video and other visuals
Visual imagery (including photography and videography) is a key component of the Tasmanian Government brand. Imagery used should reflect the essence of Tasmania as a diverse and inclusive island state.
Visuals to consider are:
- Tasmanian Aboriginal culture
- the natural beauty of our island state
- our diverse and inclusive community
- our diverse agricultural sector
- a variety of leading educational institutions
- a range of sporting and cultural events, galleries and museums
- technological and scientific innovation
- infrastructure and built environment, from rural to city life
- our produce and products
- our community, in all aspects of life
- our workforce
- Tasmania as a gateway to Antarctica
- island textures (close-ups).
Commissioned images should consider government priorities and their potential use beyond one specific project.
The visuals should be of high quality, natural, reflective of our Tasmanian values, not over stylised or edited and well considered to support the subject matter.
Infographics can be used to present information quickly and clearly. Visual imagery should also include a consistent approach to infographics, using a single suite or related items.
Photography
Photography
Images such as photographs and graphics are widely used in communications materials to enhance a message or the ‘look and feel’ of a publication, report, video or website.
Legal requirements relating to ‘copyright’ and ‘moral rights’, and policy requirements relating to information privacy, must be considered when obtaining and using images. These are outlined below:
- Is this version of the image the highest resolution available?
- Was the image taken as part of a contract with the Crown?
- Has copyright for the images been given in full to the Crown?
- Have provisions for consent to infringement of moral rights been established between the photographer and the Crown?
- Has the image subject(s) given permission to use the image by signing an Acknowledgement of use of image form (adult and minor)?
Resources
Videography
Videography
Mandatory: logo end frame, production information and captioning (or accompanied by a transcript).
Video productions are any clips or videos that have been produced by the Tasmanian Government for broadcast or viewing. These may include (but are not limited to):
- general information videos playing in a Government office, customer service area, public hospital, public event or trade shows;
- videos intended for staff information or training; clips for broadcast online; or
- videos that the public can request, hire or purchase.
The Tasmanian Government logo must appear on the end frame of all video productions.
The logo must be a minimum size of one-third of the screen height and should appear in black on a white screen, or in white reversed out of a black screen.
Film and video productions must include the title, date of publication/production, and source department or agency – this may be through providing a URL.
All video productions must include captions or be accompanied by a transcript.
Joint partnership
If the Tasmanian Government is participating in a joint partnership with other organisations, the Tasmanian Government logo is to appear in the same size and proportion as logos of partnering organisations. The authorisation frame is not required.
Sponsorship/support
If organisations are providing sponsorship or support to a Tasmanian Government project or initiative, their logos may appear on the pre-end frame below the Tasmanian Government logo. The Authorisation Frame is still required. If the Tasmanian Government is providing support or sponsorship to an organisation or initiative, the Tasmanian Government logo must appear in its entirety with the ‘supported by’ or ‘sponsored by’ tag.
