Consistent branding in the Tasmanian Government
The Tasmanian Government corporate brand hierarchy has been developed to show the different groups of government brands and how they are used within the Tasmanian Government’s corporate brand.
The brand hierarchy has been designed to promote, encourage and aid a consistent and easy application of the Tasmanian Government Corporate Brand Identity and Communications Policy across all Tasmanian Government entities and the marketing and communications materials and assets they produce and manage.
The brand hierarchy consists of five brand groups and can be compared to a solar system. The Tasmanian Government corporate brand is the master brand, or the "sun" in the illustration below. The further away brand groups are from the master brand, the less impact it has, meaning fewer master brand elements need to be applied.
Review period
As the Tasmanian Government brand hierarchy is a new addition to the Tasmanian Government Brand and Communications Policy, it needs to be tested and reviewed to make sure it works in a whole-of-government context.
The recommended review period is:
- first review after 6 months
- second review after 12 months.
More information
For suggestions, enquiries or clarification, contact the Department of Premier and Cabinet at communications@dpac.tas.gov.au