Tasmanian Government logo

There are two formats of the Tasmanian Government logo:

Horizontal format

Vertical format

Select the format that achieves the most effective representation in the space available.

Mono black

The mono black logo is a preferred logo.

Black vertical logo

Black horizontal logo

The mono black logo can be applied to:

• a white background
• an image background if the contrast is sufficient and the background behind the logo is plain.

Reversed white

The reversed white logo is a preferred logo.

Reversed white vertical logo

Reversed horizontal logo

The reversed logo may only be reproduced in white.

The reversed white logo can be applied to:

• a black background
• another colour background if the contrast is sufficient
• an image background if the contrast is sufficient and the background behind the logo is plain.

Mono blue

The mono blue logo is not preferred.

Blue vertical logo

Blue horizontal logo

The mono blue logo should only be used where the mono black logo is not sufficient for the purpose of document security (e.g. forms and drivers' licences).

The mono blue logo may only be produced in

• blue PMS 653 | CMYK 94/57/4/18 | RGB 0/90/150 | HEX 005A96

The mono blue logo can be:

• applied to a white background
• an image background if the contrast is sufficient and the background behind the logo is plain

Colour

The colour logo is not preferred because, depending on the background to which the logo is applied, the olive colour is not always accessible.

Colour vertical logo

Colour horizontal logo

The colour logo can only be applied to a white background.

The coloured version of the logo contains three colours:

• black CMYK 0/0/0/100 | RGB 0/0/0 | HEX 000000
• blue PMS 653 | CMYK 94/57/4/18 | RGB 0/90/150 | HEX 005A96
• olive PMS 618 | CMYK 14/10/85/27 | RGB 172/163/56 | HEX ABA238

The logo must not be reproduced in any other colours.

Logo size

The minimum size for reproduction of the logo is 20 mm wide for the vertical logo and 30 mm wide for the horizontal logo.

Exemptions

• The logo can only be used smaller than recommended when the surface area of the object demands it (e.g. on pens, lanyards, USB sticks, pins or name tags).
• The preferred alternative to the logo when surface area is limited is the use of the relevant URL (e.g. www.tas.gov.au, www.dpac.tas.gov.au).

Logo exclusion zone and positioning

The logo must be surrounded by an exclusion zone of clear space. This applies to every version of the logo and all applications.

Exclusion zone around the logo is measured by the ‘T’ in ‘Tasmanian'

The logo must not be placed:

• directly next to another logo, the edge of a page or an advertisement
• next to a graphic device.

The logo must be placed:

• on a solid background or on an image background only if the contrast is sufficient and the background behind the logo is plain
• on the bottom right corner on all printed and digital publications.

Logo position on a portrait document

The Tasmanian Government logo should be placed in the bottom right corner. There are no specific measurements to the left and the bottom of the document. Exclusion zone applies as minimum. Recommended is to place the logo in line with the document margins.

Logos on agency print media

• Cover page (any type of cover page, including single page)
  • right bottom corner: the logo
  • left bottom corner: the department, business unit and URL relating to the project.
• Reports
  • the logo can be repeated on back page as part of contact details (logo should be placed on the left in line with contact details)
  • don’t use logo on internal pages.
• Double-sided single page (for example: FAQs, factsheets, info sheets, executive summaries)
  • the logo should appear on the front page only.

Example* applications:

The Tasmanian Government’s involvement in community programs, projects, events and campaigns must be clearly communicated through consistent use of the Tasmanian Government brand and written recognition.

The following logo variations are available for this purpose: ‘Initiative of’, ‘Sponsored by’, ‘Supported by’ and ‘In partnership with’.

Initiative of

Use the ‘Initiative of’ logo when a Tasmanian Government entity is managing an event, program, campaign or initiative and the government’s relationship to the project might be unclear. On communications and marketing collateral:

• minimum logo size applies
• this Policy applies
• logos of other supporting organisations and graphic devices should appear in the top three-quarters of the page.
• ‘Initiative of the Tasmanian Government’ must be the only logo to appear in the bottom quarter of the design area.

Sponsored by

Use the ‘Sponsored by’ logo when a Tasmanian Government entity is entering into a sponsorship agreement. The sponsorship can be in-kind and/or financial. On communications and marketing collateral:

• minimum logo size applies
• only the logo specifications apply from this Policy
• if logo appears with other sponsor logos, the words ‘Sponsored by’ may be removed.

Supported by

Use the ‘Supported by’ logo when a Tasmanian Government entity is supporting an event, initiative, community program or similar with a government grant, funding or endorsement. The support can be in-kind and/or financial. On communications and marketing collateral:

• minimum logo size applies
• this Policy does not apply beyond the logo specifications
• if logo appears with other supporter logos, the words ‘Supported by’ may be removed.

In partnership with

Use the Tasmanian Government logo in lock-up with the partner logo when partnering with another organisation, company or institution to deliver a project, activity, event or initiative when both partners have an equal ownership.

The wording ‘In partnership with’ should be used in the general communication to make it clear how the entities relate to each other.

It is recommended that all partners agree, in writing, how the partnership will be branded and on what materials. This agreement should include a visual representation of the logo order and other specific partnership branding elements, including the approved acknowledgement line. All partners need to give written approval of the logo lock-up and brand application across all activity items.

This could be achieved through inclusion in:

• project style sheet or style guide (for campaigns, initiatives, events)
• sponsorship agreements
• grant guidelines, or
• partnership agreements.

On communications and marketing collateral:

• minimum logo size applies
• this Policy does not apply beyond the logo specifications
• the Tasmanian Government logo must be presented with equal representation alongside the partner logo
• the Australian Government logo takes lead over the Tasmanian Government logo, liaise with Australian Government counterparts to ensure correct brand application.

Multiple government departments

Where multiple government departments or business units are sponsoring the same event, it is possible to apply for the addition of the entity name to the Tasmanian Government logo in a ‘lock-up’. The logo lock-up (containing the Tasmanian Government logo and the department name, division or business unit name) is only to be used if the entity (department, division or business unit) needs to be specifically identified.

For example:

• Only one entity can be recognised per Tasmanian Government logo lock-up
• The black mono version of the logo is preferred
• To apply to use this option, please email communications@dpac.tas.gov.au

Contact your agency’s Communications Manager to ensure the appropriate logo use.

Examples of the correct application of logos will be provided in the toolbox.

Logo on Government websites

It is important a consistent look is applied to all Tasmanian Government entity websites.

A logo lock-up (containing the Tasmanian Government logo and the agency name, division or business unit name) should be used.

For example:

The logo should be placed in the top left-hand corner of the website page. For examples, see: www.decyp.tas.gov.au, www.tas.gov.au or www.service.tas.gov.au

Brand application guidelines and examples will be available at in the toolbox.

The use and correct application of the logo must be authorised by the relevant agency’s Communications Manager or equivalent prior to marketing and/or communications materials entering the public domain.

The responsibility to obtain approval for external contractor’s use of logos lies with the contracting agency.

For clarification, please email communications@dpac.tas.gov.au

All available Tasmanian Government logo versions in common file formats can be downloaded from the toolbox. 

Logo files should be provided to external contractors who are undertaking work for the Tasmanian Government. External contractors should also be provided with a copy of this Policy.

Where clarification is required, contractors may email communications@dpac.tas.gov.au