Key principles of Tasmanian Government communications

Key principles of Tasmanian Government communications

When developing communications for government there are key principles that should always be front of mind. All Tasmanian Government communications activities must:

• Meet accessibility requirements
  Provide information through various channels and formats that meet the needs of the diverse Tasmanian community including meeting mandatory accessibility standards and requirements.
• Engage the community
  Encourage community engagement and behavioural change through the provision of information and consultation.
• Be timely and accurate
  Ensure that accurate and relevant information about policies, programs, services and opportunities is disseminated or made available to the community in a timely manner.
• Be mindful of language and tone
  Communications should be in Plain English and must be culturally sensitive, fair and unbiased. Unacceptable language (including blasphemy, personal slurs or swear words) and/or threatening content is prohibited.
• Be inclusive, objective and apolitical
  Information should be presented in unbiased, factual, and objective language and not contain personal opinions. Communications should reflect the Tasmanian State Service (TSS) Principles and it should be ensured that they are apolitical, and perform their function in an impartial, ethical and professional manner.