Sub-brands
Approved sub-brands include all Tasmanian Government sub-brands and public-facing government entities.
A sub-brand is an area of the Tasmanian Government that has been given permission to develop its own logo as an extension of the Tasmanian Government brand for operational, communications and/or marketing purposes to best communicate what it does and engage effectively with its audience/s.
For more information on sub-brands go to the sub-brand section in the toolbox.
This applies to:
- Ambulance Tasmania
- Child and Family Learning Centres
- Consumer, Building and Occupational Services (CBOS)
- Inland Fisheries Service
- Libraries Tasmania
- Royal Hobart Hospital
- Screen Tasmania
- Service Tasmania
- State Emergency Service
- Tasmania Fire Service
- Tasmania Health
- Tasmania Parks and Wildlife Service
- Tasmanian Institute of Sport
- Tasmanian Museum and Art Gallery (TMAG)
- Tasmania Police
- Tasmania Prison Services
- Traffic Inspectors
- Training Tasmania
- WorkSafe Tasmania
Brand elements
The brand elements listed for print, web, video and social media have to be applied, if required, as per the Tasmanian Government Brand and Communications Policy.
Each ‘group’ will specify what you can (YES) and can’t (NO) do and should (YES) and shouldn’t (NO) use.
- (YES) Mandatory elements (must be used)
- (NO) Not required elements (optional)
For details on which Tasmanian Government brand elements need to be used and how, please see below:
- Sub-brand and Tasmanian Government logo lock-up bottom right corner (first page) YES
- Approved sub-brand fonts YES
- Approved sub-brand colour palette YES
- Consistent visual imagery style YES
- Accessibility YES
(ensure there is an accessible version of the document; a designed version is possible)
Note: The approved sub-brand style guide applies.
Web
- Sub-brand logo header (top left) YES
- Tasmanian Government and sub-brand logo lock-up footer (bottom left preferred) YES
- Approved sub-brand font NO
(choose a generic sans serif font option or ensure correct licensing if approved font is chosen) - Approved sub-brand colour palette YES
- Consistent visual imagery style YES
- General government links in footer YES
(see Tasmanian Government websites) - Accessibility YES
(WCAG AAA recommended and needed if the website is funded or partially funded by the Australian Government; minimum AA is required)
Note: The approved style guide for the sub-brand applies.
Video
- Tasmanian Government and sub-brand logo lock-up one-second end screen YES
- Approved sub-brand font YES
(for any text appearing in the video, excluding captions) - Approved sub-brand colour palette YES
- Consistent visual imagery style YES
- Accessibility YES
(use captions, alt text, etc.)
Note: The approved sub-brand style guide applies.
Social
- Tasmanian Government logo NO
(Sub-brand logo on the social media account is sufficient.) - Approved sub-brand font YES
(for any text appearing in tiles) - Approved sub-brand colour palette YES
- Consistent visual imagery style YES
- Accessibility YES
(e.g., if the caption doesn't cover contents of image, alt text may be needed)
Note: The approved sub-brand style guide applies.
Exemptions
In special circumstances exemptions may apply and these should be discussed with your agency’s Communications Manager. Examples where an exemption may apply include:
- Professionally designed content
- Campaigns
Sub-brand brand application
For more information on how to apply a sub-brand go to the Sub-brand section in the toolbox.