Endorsed brand

The endorsed brand includes Tasmanian Government entities with a strong public-facing presence and all Tasmanian Government authorities.

Endorsed entities should apply the Tasmanian Government brand for corporate and internal facing communication activities. When marketing to a broader external audience, the relevant entity or authority’s brand style guide applies.

This applies to:

  • Brand Tasmania
  • Environment Protection Authority Tasmania
  • Forest Practices Authority
  • Marine and Safety Tasmania
  • Port Arthur Historic Site Management Authority
  • Royal Tasmanian Botanical Gardens
  • Tourism Tasmania
  • Wellington Park Management Trust.

Please note the below rules apply to corporate documents, as we acknowledge that marketing efforts may be more successful in the public domain without the Tasmanian Government branding.

Brand elements

The brand elements listed for print, web, video and social media have to be applied, if required, as per the Tasmanian Government Brand and Communications Policy.

Each ‘group’ will specify what you can (YES) and can’t (NO) do and should (YES) and shouldn’t (NO) use.

  • (YES) Mandatory elements (must be used)
  • (NO) Not required elements (optional)

For details on which Tasmanian Government brand elements need to be used and how, please see below:

Print
  • Tasmanian Government logo bottom right corner (first page) NO
  • Corporate font (Arial or Noto Sans) NO
  • Corporate colour palette NO
  • Consistent visual imagery style NO
  • Accessibility YES
    (ensure there is an accessible version of the document; a designed version is also possible)

Note: Please include the following or similar statement that applies to you, into all corporate documents:

‘[insert name of entity] is a State Authority and is funded by the Tasmanian Government.’

The Tasmanian Government logo can be, but does not need to be, included. This text could be displayed inside the front cover or at the end of the document.

Marketing materials do not need to include this statement.

Web
  • Tasmanian Government logo header (top left) NO
  • Tasmanian Government logo footer (bottom left preferred) NO
  • Corporate font NO
  • Corporate colour palette NO
  • Consistent visual imagery style YES
  • General Government links in footer NO
  • Accessibility YES
    (WCAG AAA recommended and needed if the website is funded or partially funded by the Australian Government, minimum AA – required)

    • Note: Please include the following or similar statement that applies to you into your website footer:

    ‘[insert name of authority] is a State Authority and is funded by the Tasmanian Government.’

    The Tasmanian Government logo can be, but does not need to be, included.

Video
  • Tasmanian Government logo one-second end screen NO
  • Corporate font (Arial or Noto Sans) NO
  • Corporate colour palette NO
  • Consistent visual imagery style YES
  • Accessibility YES
    (use captions, alt text, etc.)
Social
  • Tasmanian Government logo - NO
  • Corporate font (Arial or Noto Sans) NO
  • Corporate colour palette NO
  • Consistent visual imagery style YES
  • Accessibility YES
    (e.g., if the caption doesn't cover contents of image, alt text may be needed)

Exemptions

In special circumstances exemptions may apply and these should be discussed with your agency’s Communications Manager. Examples where an exemption may apply include:

  • Professionally designed content
  • Campaigns

Resources

For more guidance refer to the Tasmanian Government brand application section in the Toolbox.