Glossary of terms

Must: The action is mandatory and must be done.

Must not: The action must never be done.

Recommended: The specified action is regarded as being ‘best practice’ in the context of the Policy but is not mandatory.

In some instances, there are valid reasons why a different action should be undertaken. In these situations, risks must be assessed and staff must seek advice from their agency’s Communications Manager.

Copyright and moral rights provide legal protection for the owners or creators of content (such as imagery, copy, websites including user-generated content, electronic direct mail, blogs and social media platforms, music or sounds, services or products) by preventing others from doing certain things without permission.

Trademarks are typically requested to protect a brand, project, service or product and its origin by quality assuring its logo or other things such as a tagline, sound or smell, separate it from competitors.

What copyright means for Tasmanian State Service (TSS) employees
The copyright of materials created by TSS employees in the course of their employment and by any other person under the direction or control of the Crown is owned by the Crown, except by prior agreement to the contrary.

Intellectual property rights should be considered when establishing partnerships between the Crown and third parties. Considerations need to be given when investing in partnerships to develop content, co-present events or exhibitions or support of any kind.