Corporate Brand Identity Elements

The Tasmanian Government corporate brand identity has four main elements:

  1. logo
  2. chosen font
  3. colour palette
  4. visual imagery style (photography, video and infographics).

Note:

Basewave: The mandatory use of the basewave no longer applies and this brand asset is being discontinued. Do not use the basewave in any new communications or marketing collateral and all existing templates with the basewave, must be updated prior to 31 December 2024.

New templates are available. These templates are not mandatory to use and can be used as reference guides considering accessibility requirements when producing departmental templates.

Any other assets, such as signage, should be updated in-line with agency asset replacement schedules.