Department brand

The department brand is how individual departments present themselves, including all their internal and external facing communication and marketing activities; for example, campaigns, development of graphic devices, websites and social media.

This applies to:

  • Department for Education, Children and Young People (DECYP)
  • Department of Health (DoH)
  • Department of Justice (Justice)
  • Department of Natural Resources and Environment Tasmania (NRE Tas)
  • Department of Police, Fire and Emergency Management (DPFEM)
  • Department of Premier and Cabinet (DPAC)
  • Department of State Growth (State Growth)
  • Department of Treasury and Finance (Treasury).

Brand elements

The brand elements listed for print, web, video and social media have to be applied, if required, as per the Tasmanian Government Brand and Communications Policy.

Each ‘group’ will specify what you can (YES) and can’t (NO) do and should (YES) and shouldn’t (NO) use.

  • (YES) Mandatory elements (must be used)
  • (NO) Not required elements (optional)

For details on which Tasmanian Government brand elements need to be used and how, please see below:

Print
  • Tasmanian Government logo bottom right corner (first page) YES
  • Corporate font (Arial or Noto Sans) YES
  • Department colour palette and/or visual style YES
  • Consistent visual imagery style YES
  • Accessibility YES
    (ensure there is an accessible version of the document; a designed version is also possible)

Note: The approved department design elements apply.

Web
  • Tasmanian Government logo header (top left) YES
    (Tasmanian Government logo and entity name lock-up – refer to Logo on Government websites section)
  • Tasmanian Government logo footer (bottom left preferred) YES
  • Corporate font (see Web fonts section) NO
  • Department colour palette and/or visual style YES
  • Consistent visual imagery style YES
  • General government links in footer YES
    (see Tasmanian Government websites)
  • Accessibility YES
    (WCAG AAA recommended and needed if the website is funded or partially funded by the Australian Government; minimum AA is required)

Note: The approved department design elements apply.

Video
  • Tasmanian Government logo one-second end screen YES
  • Corporate font (Arial or Noto Sans) YES
    (for any text appearing in the video, excluding captions)
  • Department colour palette and/or visual style YES
  • Consistent visual imagery style YES
  • Accessibility YES
    (use captions, alt text, etc.)

Note: The approved department design elements apply.

Social
  • Tasmanian Government logo YES
    (Tasmanian Government logo on the social media account is sufficient)
  • Corporate font (Arial or Noto Sans) YES
    (for any text appearing in tiles)
  • Department colour palette and/or visual style YES
  • Consistent visual imagery style YES
  • Accessibility YES
    (e.g., if the caption doesn't cover contents of image, alt text may be needed)

Note: The approved department design elements apply.

Exemptions

In special circumstances exemptions may apply and these should be discussed with your agency’s Communications Manager. Examples where an exemption may apply include:

  • Professionally designed content
  • Campaigns
Department brand application

Department of Education, Children and Young People design examples including a report, poster, pull-up banners, homepage and social media tiles.

Examples of the Department for Education, Children and Young People materials including an Annual report layout, a poster and pull-up banners
Examples of the Department for Education, Children and Young People materials including the website and social media tiles

For more information on how to apply the Tasmanian Government brand go to the Tasmanian Government brand application section in the toolbox.

Resources

For more guidance refer to the Tasmanian Government brand application section in the Toolbox.