Logo size

The minimum size for reproduction of the logo is 20 mm wide for the vertical logo and 30 mm wide for the horizontal logo.

Both version of the Tasmanian Government logo indicating their minimum size

Exemptions

  • The logo can only be used smaller than recommended when the surface area of the object demands it (e.g. on pens, lanyards, USB sticks, pins or name tags).
  • The preferred alternative to the logo when surface area is limited is the use of the relevant URL (e.g. www.tas.gov.au, www.dpac.tas.gov.au).

Logo exclusion zone and positioning

The logo must be surrounded by an exclusion zone of clear space. This applies to every version of the logo and all applications.

Exclusion zone around the logo is measured by the ‘T’ in ‘Tasmanian'

both Tasmanian Government logo with exclusion zone

The logo must not be placed:

  • directly next to another logo, the edge of a page or an advertisement
  • next to a graphic device.

The logo must be placed:

  • on a solid background or on an image background only if the contrast is sufficient and the background behind the logo is plain
  • on the bottom right corner on all printed and digital publications.

Logo position on a portrait document

The Tasmanian Government logo should be placed in the bottom right corner. There are no specific measurements to the left and the bottom of the document. Exclusion zone applies as minimum. Recommended is to place the logo in line with the document margins.

example of logo positioning on a portrait format

Logo position on a landscape document

The Tasmanian Government logo should be placed in the bottom right corner. There are no specific measurements to the left and the bottom of the document. Exclusion zone applies as minimum. Recommended is to place the logo in line with the document margins.

example of logo positioning on a landscape format

*Examples not to size.

Exemptions

Exemptions to the placement apply under certain circumstances, including:

  • the header and footer of Tasmanian Government entity websites (see website style for positioning)
  • visual content used for social media posts (see relevant brand hierarchy, under Social media post heading)
  • videos and video advertising (see relevant brand hierarchy, under Video heading).
  • Cover page (any type of cover page, including single page)
    • right bottom corner: the logo left bottom corner: the department, business unit and URL relating to the project.