Making social media accessible

Accessible social media ensures everyone can participate. Incorporating accessibility features makes platforms more inclusive and welcoming.

Tips to ensure social media is accessible

• Add alt text to images
• Add video captions
• Write clear text (use plain English)
• Create clear visuals
• Don’t use or rely on memes and emojis
• Stay up to date with the platform’s accessibility features
• Use feedback to improve your social media presence

Further resources

• Social media - Australian Government Style Manual
• Alt text, captions and titles for images - Australian Government Style Manual

Meta (Facebook and Instagram)

• Facebook Accessibility Help Center
• Instagram Accessibility Help Center

X (formerly Twitter)

• Accessibility at X

YouTube

• YouTube accessibility settings
• Using YouTube with a screen reader
• Accessibility for YouTube mobile app

Vimeo

• Video accessibility at Vimeo: what you need to know

LinkedIn

• Accessibility at LinkedIn
• Screen reader support