The Tasmanian Government’s involvement in community programs, projects, events and campaigns must be clearly communicated through consistent use of the Tasmanian Government brand and written recognition.
The following logo variations are available for this purpose: ‘Initiative of’, ‘Sponsored by’, ‘Supported by’ and ‘In partnership with’.
Initiative of
Use the ‘Initiative of’ logo when a Tasmanian Government entity is managing an event, program, campaign or initiative and the government’s relationship to the project might be unclear. On communications and marketing collateral:
- minimum logo size applies
- this Policy applies
- logos of other supporting organisations and graphic devices should appear in the top three-quarters of the page.
- ‘Initiative of the Tasmanian Government’ must be the only logo to appear in the bottom quarter of the design area.
Sponsored by
Use the ‘Sponsored by’ logo when a Tasmanian Government entity is entering into a sponsorship agreement. The sponsorship can be in-kind and/or financial. On communications and marketing collateral:
- minimum logo size applies
- only the logo specifications apply from this Policy
- if logo appears with other sponsor logos, the words ‘Sponsored by’ may be removed.
Supported by
Use the ‘Supported by’ logo when a Tasmanian Government entity is supporting an event, initiative, community program or similar with a government grant, funding or endorsement. The support can be in-kind and/or financial. On communications and marketing collateral:
- minimum logo size applies
- this Policy does not apply beyond the logo specifications
- if logo appears with other supporter logos, the words ‘Supported by’ may be removed.
In partnership with
Use the Tasmanian Government logo in lock-up with the partner logo when partnering with another organisation, company or institution to deliver a project, activity, event or initiative when both partners have an equal ownership.
The wording ‘In partnership with’ should be used in the general communication to make it clear how the entities relate to each other.
It is recommended that all partners agree, in writing, how the partnership will be branded and on what materials. This agreement should include a visual representation of the logo order and other specific partnership branding elements, including the approved acknowledgement line. All partners need to give written approval of the logo lock-up and brand application across all activity items.
This could be achieved through inclusion in:
- project style sheet or style guide (for campaigns, initiatives, events)
- sponsorship agreements
- grant guidelines, or
- partnership agreements.
On communications and marketing collateral:
- minimum logo size applies
- this Policy does not apply beyond the logo specifications
- the Tasmanian Government logo must be presented with equal representation alongside the partner logo
- the Australian Government logo takes lead over the Tasmanian Government logo, liaise with Australian Government counterparts to ensure correct brand application.
Multiple government departments
Where multiple government departments or business units are sponsoring the same event, it is possible to apply for the addition of the entity name to the Tasmanian Government logo in a ‘lock-up’. The logo lock-up (containing the Tasmanian Government logo and the department name, division or business unit name) is only to be used if the entity (department, division or business unit) needs to be specifically identified.
For example:
- Only one entity can be recognised per Tasmanian Government logo lock-up
- The black mono version of the logo is preferred
- To apply to use this option, please email communications@dpac.tas.gov.au
Contact your agency’s Communications Manager to ensure the appropriate logo use.
Examples of the correct application of logos will be provided in the toolbox.